And, now for a passion project. In March 2020, just as the world began to shut down, a group of design industry creatives and entrepreneurs started talking about opening High Point up. Year round. To everybody. High Point x Design (HPxD for short) – was and is – a bonafide Big Idea. The nascent group envisioned High Point as a year-round hub of design and creativity.
Kathy Devereux is an HPxD founding member and board member. Together with a lean team of change makers, Kathy led HPxD marketing communications for the first 24 months of the startup, including foundational branding, creative development, web and digital, PR and social media, event planning, grant writing, development and member onboarding. Today, Kathy remains and active board member and HPxD devotee!