Start up or legacy brand? Chaddock is both. The company’s namesake is Guy Chaddock, an iconic furniture name of the last century. But legacy can be either weight or buoy, and Devereux joined the Chaddock team in early days to help lift and reinvent the brand.
The brand pillars were formidable – a committed family of owners, professional managers, great (and evolving) design, and a made-in-America manufacturing story. Our work included Market launches (including the Mary McDonald collection), website, email marketing, social media, publicity, dealer communications and collateral development.
Graphic designer: Rebecca Timberlake